Personal Branding: Crafting Your Personal Brand to Land Your Dream Job

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personal branding

By: Jill Thompson

Personal Branding: Crafting Your Personal Brand to Land Your Dream Job

“Today you are YOU, that is TRUER than true.  There is NO ONE alive who is YOUER than you!”   ~ Dr. Seuss.

If you are in the market for a new job, a critical piece of the search is identifying your own personal brand. Creating a clear picture of what you do best is crucial in developing an effective job search campaign and landing your dream job.

  1. Create a personal branding statement. Being able to boil down your ROI to 2-3 concise statements is critical to standing out amongst the candidate pool. This is an important section to include at the beginning of your resume, on your LinkedIn summary and as your elevator pitch when you are networking. This is not the time to be modest. Think of these 3 elements when creating your branding statement:
    1. Function: what do you do best? Skills, innate talents and strengths.
    2. Impact: why you do it?  Motivators, passions and meaningful work.
    3. Environment: where can you do it best? Values, culture, fit.
  1. Define your accomplishment statements. Every resume includes a professional experience section and it’s an easy mistake to simply list the tasks and responsibilities held in each role. Instead, include 2 or 3 accomplishment statements per role to show the hiring manager what’s in it for them if they choose to hire you.  Use the “CAR” format to structure your stories.
    1. Challenge – Identify the background of a challenge, problem or situation you have faced. Be specific.
    2. Action – Talk about the action you took to solve the problem.
    3. Results – Describe the results of your actions. This is your accomplishment.  Quantify your results.  Use numbers, percentages or dollar savings for higher impact.
  1. Bring your brand to the interview. Interviewing is an art and being prepared is key. In creating your accomplishment statements, you’ll already be prepared to answer those difficult, behavioral interview questions.  Interviewers want specific answers and if you can present situations from your career that are relevant and on point, you’ll create a positive and professional image.
  1. Be consistent and use social media like everyone is watching. Social media is another way for you to tell your story, and hiring managers often consider your social media presence throughout the hiring process.  If you intentionally avoid it, that also tells a story.
  1. Your LinkedIn profile needs to mirror your resume. It doesn’t have to be an exact replica, but you shouldn’t have wildly differing experience snapshots on each one.
  2. If you have any other public profiles, such as Facebook, Instagram, or Twitter – it’s important to make sure your digital footprint isn’t contributing negatively to your personal brand.

The job search has evolved into a sales effort and the product being marketed is you.  Know your personal brand.  It’s the key to showcasing the skills, qualities, accomplishments and knowledge you represent. Understanding your value and being able to communicate it clearly is essential to landing your dream job!

For more information, please visit ICC’s website at


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